At Hurtig Lane we love animals and therefore we don't wear them. We believe all life is equal and we don't have the right to use another living being for fashion and we are proud to be PETA approved Vegan.

Lots of attention in the fashion world is focused on fur and the cruelty involved to produce fur items, very little focus falls on the leather industry which is no better.

Over 1 billion animals a year are slaughtered for their skin.

Often items using thinner leather such as watch straps and small accessories are produced in countries that have no animal welfare laws, because of this the origin of the leather can never be verified meaning you could be wearing the skin of one of the 2 million cats and dogs killed every year for their skin.​


It's often assumed that all leather is a bi product of the meat industry, apart from the fact that even if that was the case, we still wouldn't agree with it ethically, it's rarely the case. Everything we offer is 100% Vegan friendly, this means we only use stainless steel, nylon or synthetic vegan leather in all of our watches and accessories. So you can make your next purchase knowing that it will be completely cruelty-free and that no animals have been harmed in the materials, creation or manufacturing of any of our products. You will also notice when browsing our Lookbooks on Instagram and Pinterest that we only use vegan friendly products in our pictures. This means, jackets, bags, covers, cases etc, if it looks leather, we can assure you it will be synthetic. Even cosmetics pictured or worn will be checked for animal testing before being used in our Fashion ideas photos. Thank you for shopping cruelty-free and supporting ethical fashion.

Hurtig Lane is passionate about making a difference, read about our projects here 



We believe that for products to be truly cruelty free the entire process must be ethical; from design, materials and creation. 

All of our products are created by a fantastic production team that pays their staff fairly with fair working hours and cares about women's rights in the workplace. Offering above and beyond maternity leave and promotion opportunities. 

As a brand we have a commitment to fair trade and living human rights for everyone. We are passionate about equality and the right for everyone to be paid fairly. We have a commitment to ensure that no children are subjected to child labor in the production of any of our products or materials. 

We do use some third parties in the productions of parts of our products. These suppliers undergo regular audits and we will always promise to do our best to ensure that no cruelty or unfair treatment exists in any of our supply chain. 

We are also passionate about working with like minded companies who follow our ethics. As a result Hurtig Lane products are only available on other platforms where fair living pay, sustainability and ethical shopping is at the heart of their business model. As a result of this Hurtig Lane will never be available on platforms such as Amazon.